Social Media – Australian Businesses are continually evolving to adapt their presence online to establish and nurture new ways to connect with their target market in authentic ways.
Even though 50% of consumers access Social Media daily, only 31% of SME businesses actively operate a Social Media engagement strategy. Many businesses don’t know where to start, what to do or even just what are the best Social Media platforms they should invest their time in for their business.
Your business needs to be on Facebook.
According to the statistics from the Sensis 2015 Social Media Report, Facebook is still the dominant platform.
If one in two people access Social Media everyday, with over 60% on their smartphone in Australia, almost half in the morning and so many checking Facebook, then your business needs a Facebook Business Page.
Considering one third of Social Media users follow their favourite brands and businesses online, then you are not marketing your business to it’s full potential if you don’t have Social Media Accounts for your business.
What about LinkedIn?
According to the Sensis report, LinkedIn usage remains higher amongst full time, higher income working males, and twitter is a more popular platform with males.
Why should my business invest in Social Media?
With so many platforms to choose from it’s better to invest in and develop just 2 or 3 platform to promote your business and connect with your target market. It all depends on your Industry and whether you are a service based or customer focused business. Setting up a business Facebook Account will not only increase your brand awareness, but more importantly will create a community around your brand, product, service from which you can continue to grow.
If you need assistance setting up an account or creating an effective Social Media strategy, don’t hesitate to contact us. To find out more about our services click here.